Marketing Manager

Circool is a fast-growing Birmingham-based company reimagining how schools manage safety, visitors, events, and reunification. Our mission is to create Raving Fan customers—schools and districts that love us because they feel supported every step of the way. Today, we serve hundreds schools across Alabama and Mississippi, and we’re just getting started. We believe in safety, community, and connection. Circool exists to make every school feel supported and every parent confident. When schools succeed with us, it’s because we put people first and create Raving Fan customers.

Who We’re Looking For

We’re seeking a Marketing Manager to own Circool’s brand presence and growth strategy. This role blends creativity and execution, building campaigns that resonate with K-12 leaders while highlighting what makes Circool different: local support, simple solutions, and a culture of customer love. You’ll shape our voice, generate demand, and help us scale into new regions.

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Location

Ideal location is Alabama or Mississippi.

What You'll Do

Build and execute multi-channel marketing campaigns (email, social, events, and partnerships).
Partner with Sales & Customer Success to fuel pipeline and support customer expansion.
Manage content creation—case studies, newsletters, landing pages, and conference collateral.
Oversee Circool’s digital presence (website, SEO, paid ads, organic social).
Plan and execute conference/event strategy alongside our team.
Track performance metrics and optimize campaigns for reach, engagement, and conversion

What We’re Looking For

3+ years of marketing experience (preferably in SaaS, EdTech, or K-12).
Strong writing and storytelling skills that connect with educators and administrators.
Familiarity with tools like HubSpot, Canva, Google Analytics, and paid media platforms.
Creative mindset with data-driven execution.
Excited to thrive in a fast-paced startup and wear many hats.
Passion for education and a belief that every school deserves to feel like a Raving Fan.

Why Circool?

Be part of a mission-driven company making schools safer and more connected.
Competitive salary + commission/OTE.
Unlimited PTO and Paid Parental Leave.
Flexible, remote-friendly work environment.
Opportunity to shape the growth of a company in a white-hot market.
A team that values customer love above all else.

Growth @ Circool

Opportunity to build and lead a full marketing function as Circool scales.
Clear path into senior leadership roles (Head of Marketing, VP of Marketing).